1. Forgetting to update WHOIS information
Always ensure your registration information is up to date, if the WHOIS information for your domain name is out of date you may not be receiving renewal notifications or other important information. A lapsed domain can also be costly and runs the risk of someone else registering your domain name.
2. Registering your domain name under a personal name
A common scenario is the registration of a company domain names under a personal name, whether it is under an employee name or manager’s it is essential that all company domains are registered consistently under the correct name and with the correct contact details.
3. Failing to register all domain name alternatives
It may make sense to register one domain name for one website, but what if someone registered all the other related domain names? Many of your customers may find their way to your competitors’ websites instead. If possible, register all the domain names related to your brand and simply point them to your main site.